Mission Statement
The mission of the Fairfield Traders Association is centred on promoting and managing the Fairfield Village shopping precinct to ensure its continued commercial success and community appeal.
Key pillars of their mission include:
• Marketing & Development: Coordinating collective advertising, promotional activities, and business development initiatives to attract visitors to the area.
• Advocacy: Serving as a unified voice for local business owners when liaising with the Darebin City Council on matters such as infrastructure, streetscape maintenance, and heritage preservation.
• Community Engagement: Organizing community events that foster a vibrant atmosphere and strengthen the connection between the district and local residents.
• Commercial Viability: Working to keep the precinct competitive and attractive for both existing traders and potential new businesses.
Trader Membership
The Fairfield Village Traders is an active Association with an equally active committee.
Our purpose is to build a cohesive community, whilst at the same time ensuring that the centre continues to be an economic hub.
To assist us, funds are raised annually through a Special Rate Levy, whereby businesses along Station Street, Wingrove Street and Railway Place are charged an annual fee. This process is managed by Darebin City Council on a five-year cycle.
The committee draws down on these funds to put back into our marketing and promotions. These activities take many shapes and forms and include, but not restricted to Progressive Comedy Dinner Nights, Halloween Trick or Treat, Easter Egg Hunt. From time to time the association will print directories, Fairfield Shopping Bags, and we also host and maintain a website (fairfieldvillage.com.au). The Association is also active on social media – Facebook and Instagram.
Our Association also has a constant dialogue with Council representatives, across the economic, transport and the public realm. All these areas of Council, and their decisions impact on the prosperity of the Fairfield community, the place where we choose to work, it is our livelihood so we engage with them whenever possible.
The businesses in the Fairfield Village are charged an annual fee to deliver the above projects and employ a part-time coordinator. There is also an opportunity for other businesses in Fairfield to join if they feel that they can derive benefit. The membership entitles them to be a part of all of our activities, have a listing on our website, and be part of the social media space too. The fee is set by the committee at the AGM each year and the current fee is $495 (plus GST) per annum.
Any local business interested in joining, must complete the document listed right, and return to:
Yvette Standfield/Anna Henderson
Marketing Co-ordinators
M: 0408 056 581/0401 042 194
Committee Members
The Fairfield Traders Association has been established to collectively represent the businesses within our boundaries. This representation primarily involves marketing activities designed to attract locals and the wider community to the business precinct.
The Association also seeks to represent the traders to third parties, including the City of Darebin. It attends to maintenance issues within the centre and seeks to encourage networking amongst Fairfield Village businesses.
Executive Committee:
President – Jordan Karagiannidis – Biviano and Sons
Treasurer – Frank Molinaro – MODA in Fashion
Secretary Public Officer – Ian Turnnidge – Uniting Church
General Committee:
Gary Wingate – Wingate Architects
Nerida Chisholm – MS Australia Community Shop
Heather Dyer – Fairfield Books
Dom Biviano – Biviano’s Fruit & Veg
Andrew Panayi – Harvest Organic Food Store
John – Spitaki
Yani – Oasis
Marketing Coordinators:
Anna Henderson
m: 0408 056 581/0401 042 194
