Faces Of Fairfield - Fairfield Village

FAIRFIELD WINTER INSIDER

WELCOME to

Winter in the Village

Cold days, crisp nights, and the best community vibes in Melbourne. Your winter survival guide starts right here on Station Street, Railway Place, and Wingrove Street. Whether you are looking for the ultimate wood-fired comfort food, a boutique red wine to warm your evening, or a handcrafted sweet treat, our local traders have you covered.

Don't stay cooped up inside—come out, support local, and experience the village at its cozy best.

Featured Winter Activation

The Fairfield Winter Gallery

"Faces of the Village"

— An Interactive, Self-Guided Photography Trail

This July/August, Station Street, Railway Place, and Wingrove Street are transforming into an interactive outdoor art gallery. Explore local stories, shop at your favorite businesses, and scan to win!

The Trail

Walk the street and explore 30+ large physical poster boards celebrating the faces and stories of our incredible local traders.

Watch Along

Each poster features a unique QR code. Scan it with your phone to unlock a dedicated profile of that specific business, explore their story, and watch a custom 1-minute video story directly from the trader talking about their craft.

The Winter Gallery Giveaway

As you stroll down the street and scan the poster boards, you’ll find a link to our official Winter Gallery Giveaway entry form at the bottom of every trader’s profile page.

The Winter Gallery portal goes live on Sunday, 14th June. Keep your eyes on this page to start your trail!

How It Works: Shop, Scan & Win

Explore the Trail

Discover the physical poster boards along the village to see the unique passion, history, and craftsmanship behind the storefronts you pass every day.

Watch Along

Scan the QR code on any poster to read their profile and tune into their 1-minute custom video story.

Shop Local to Enter

Make a purchase at any Fairfield Village business on the day of your walk—whether it’s a coffee, a boutique find, or a wood-fired lunch.

Upload Your Receipt

Use the entry form link at the bottom of any trader's profile page to upload a photo of your receipt and lock in your entry. 1 receipt = 1 entry. There is no limit—the more times you shop and support local, the more chances you have to win!

The Winter Gallery Prizes

We are giving away

6 x $50 Fairfield Gift Cards!

If your name is drawn, you get to choose exactly which participating trail business you'd like to spend it at.

The Winter Gallery portal is Saturday 1st August. Grab a coffee, hit the pavement, start shopping, and dive into our community's stories!

Why Support Local This Winter?

The businesses in Fairfield Village show up for our community every single day. They are the smiling faces behind the counters, the creators of our morning coffees, and the locals who keep our street vibrant. This winter is your chance to show up for them.

Savour, stroll, shop, and stay cozy!

Want to stay in the loop?

Join our mailing list to receive community updates, exclusive local offers, and early-bird event access.

Follow @fairfieldvictoria

Where the village starts its day. ☕

Our First Cafe is all about your favourite morning ritual done right. Perfectly roasted coffee, delicious seasonal Korean-inspired brunch and the warmest neighbourhood hospitality to start your day the way it deserves to be started.

Our First Cafe is one of the Faces of Fairfield this winter.

📍 Find their poster along the trail on Station Street, Railway Place and Wingrove Street and scan the QR code to unlock their story.
@ourfirstcafe.fairfield 9 Railway Pl, Fairfield

🛍️ SHOP, SCAN AND WIN: Shop at any Fairfield Village business, upload your receipt via the entry form on any trader`s profile page and go in the draw to win 1 of 6 x $50 Fairfield Gift Cards. 1 receipt = 1 entry and there`s no limit, so every purchase is another chance to win!

🔗 Full details at the link in our bio

#FacesOfFairfield #FairfieldVillage #ShopLocal #WinterInTheVillage

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Fairfield`s most elegant little secret. 🍸

For two years, Amanda Woodhouse has been welcoming the village into Curious Alice, her boutique venue for private events, beautiful celebrations and cocktail nights. Think delicious canapés, expertly crafted cocktails and premium beverages, all wrapped in a cosy neighbourhood atmosphere.

Amanda is one of the Faces of Fairfield this winter.

📍 Find her poster along the trail on Station Street, Railway Place and Wingrove Street and scan the QR code to watch her full video story.
@curiousalice_functions 5A Railway Pl, Fairfield

🛍️ SHOP, SCAN AND WIN: Shop at any Fairfield Village business, upload your receipt via the entry form on any trader`s profile page and go in the draw to win 1 of 6 x $50 Fairfield Gift Cards. 1 receipt = 1 entry and there`s no limit, so every purchase is another chance to win!

🔗 Full details at the link in our bio

#FacesOfFairfield #FairfieldVillage #ShopLocal #WinterInTheVillage

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Seven years of wood-fired pizzas, and Fairfield still can`t get enough. 🍕

Michael Petrelli has been serving up authentic Italian comfort food at Flour + Salt for 7 years now. Signature wood-fired pizzas, rich traditional pastas and classic mains made with fresh local love. On a cold winter night, there are few better places to be in the village.

Michael is one of the Faces of Fairfield this winter.

📍 Find his poster along the trail on Station Street, Railway Place and Wingrove Street and scan the QR code to watch his full video story.

@floursalt 72 Station St, Fairfield

🛍️ SHOP, SCAN AND WIN: Shop at any Fairfield Village business, upload your receipt via the entry form on any trader`s profile page and go in the draw to win 1 of 6 x $50 Fairfield Gift Cards. 1 receipt = 1 entry and there`s no limit, so every purchase is another chance to win!

🔗 Full details at the link in our bio.

#FacesOfFairfield #FairfieldVillage #ShopLocal #WinterInTheVillage

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Some shops sell books. Heather`s shop makes days better. 📚

Meet Heather, the face behind Fairfield Books, where the mission is simple: whether it`s a book for you or a gift for someone you love, you should walk out feeling better than when you walked in.

She`s one of the Faces of Fairfield this winter. 👋

📍 Scan her poster along the village to watch her full story
@fairfieldbooks 17A Station St, Fairfield
🛍️ Shop at any Fairfield Village business, upload your receipt and go in the draw to win 1 of 6 x $50 Fairfield Gift Cards. No limit on entries!
🔗 Full details at the link in our bio

#FacesOfFairfield #FairfieldVillage #ShopLocal #WinterInTheVillage

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Something special is coming to the village this winter...

Say hello to the Faces of Fairfield 👋

Very soon, Station Street, Railway Place and Wingrove Street will transform into an interactive outdoor art gallery, celebrating the faces and stories behind the storefronts you pass every day.

Here`s what`s coming:
🖼️ 30+ poster boards along the village, each one featuring a local trader
📱 Scan the QR code on any poster to unlock their story and watch a short video straight from the trader themselves
🛍️ Shop at any Fairfield Village business, upload your receipt and go in the draw to win 1 of 6 x $50 Fairfield Gift Cards

The best part? There`s no limit on entries. Every purchase is another chance to win, so your coffee habit is officially working in your favour. ☕

Keep your eyes peeled, you`ll soon start seeing the faces of Fairfield popping up along the street and videos of your favourite locals sharing what they love about their craft.

Winter in the village is about to get very good. Stay tuned! 🧣

See more info via our bio.

#FacesOfFairfield #FairfieldVillage #ShopLocal #WinterInTheVillage